Thursday, December 26, 2019

Wear And Tear An Aging Theory - 794 Words

Wear and Tear: An Aging Theory Aging happens to everyone, a part of life that is unavoidable. Over the years many theories on aging have been developed and studied. Some theories are biological and some are psychosocial. This paper will depict a clinical situation, encompass the biological theory of aging, the wear and tear theory, and how it relates to the situation and the interactions employed by the Clinical Nurse Specialist (CNS). Clinical Situation James was a farmer, active every day of his life from a very early age. As a child, he helped out with the farm chores and the older her became, was more active in the daily grind of running a farm. His schedule was up before dawn and to bed by 10pm. Over the years of constant movement of his joints, James required a hip repair as the cartilage was nearly destroyed. He was 76 at the time of this first surgery and this is the identified beginning of his progressive aging. James identified himself as the provider in the family and the surgery and ensuing rehab took a hit on his ability to perform at his previous ability. Following his initial surgery, her found himself requiring surgery on the other hip and his lower back. James is seen in the clinic for follow up for evaluation of chronic pain and his functionality in everyday life. He is withdrawn and quiet; answers questions only when asked numerous times. His wife is with him and states he sleeps often throughout the day, moves abo ut very little, and only watches TV. HeShow MoreRelatedCellular Aging Theory, And The Wear And Tear Theory1896 Words   |  8 PagesAging is the process of becoming older, as we age, multiple mutations occur that concern all the processes of aging well as it compromising a number of different genes. There are many theories of biological aging, such as the Cellular Aging Theory, Immunological Theory, and the Wear and Tear Theory. The Cellular Aging theory describes the process of aging in which cells slow their number of replication, thus giving each species a â€Å"biological clock that determines its maximum life span† and how quicklyRead MoreAging And The Aging Process1669 Words   |  7 Pages Aging, it’s something that as a species of life on this planet we are predisposed to and its results are an inevitable factor that effects our bodies in several ways, from cataracts development to the progression of memory issues from such diseases as Alzheimer’s or H untington’s. The concepts of aging are broken down into two theories widely accepted by several varying fields of studies such as gerontology, the study of the aging process, and oncology, the study of cancer and tumor development.Read MorePhysical And Cognitive Values Of The Aging Process Essay1356 Words   |  6 PagesLife Review In this paper, aging will be analyzed and evaluated by many topics that are involved in the aging process. J.S. is an elderly woman with information and insight about the aging process as she explains her own life experiences. The topics to be discussed are biological information, biological theory, sociological theory, risk factors, interventions, communication techniques, and self-reflection. The analysis and evaluation of J.S.’s aging process will explore the physical and cognitiveRead MoreVisiting A Nursing Care Facility Essay1409 Words   |  6 Pagesa nursing care facility while learning about gerontology they go hand and hand. While learning about aging the best way to fully understand the information is to make observations. There are numerous connections that can be made from observations and the class readings. Throughout this course, there have been many chapters in Social Gerontology that provide a lot of information to understand aging. The adult facility I choose is White Oak Manor. The type of rehabilitation services available are inRead MoreAging As A State Of Decline1428 Words   |  6 Pages1. In her speech, Jane Fonda spoke about aging and the effect that it can have on a person. Fonda talked about â€Å"Life’s Third act† or the last three decades of a person’s life. Fonda explained that the advances in medicine and technology enabled the human race to live longer than before (Fonda, 2012). According to Fonda, humans are living on average, thirty years longer than past generations. The human life span has been extended and humans are spending a great deal of their lives in older age (FondaRead MoreEssay about Coping With The Aging Body1205 Words   |  5 PagesCOPING WITH THE AGING BODY Human bodies are not well built, powerful, or immortal, in fact, they are set up for failure. Biological, cognitive, and pathological forces knock on the door of survival every day intensifying its power of evil. At first, these changes are welcomed as one matures, grows stronger, and gets smarter, but it is an illusion of what is in store. These transformations slowly rob a person of who they were and what they were able to accomplish. PeopleRead MoreAging : A Normal Biological And Physical Process1196 Words   |  5 PagesAging is part of a normal biological and physical process of change. Getting wrinkled skin, change in eye sight, and decrease in high tone hearing are some of examples of aging. Some of these changes occur due to a normal biological changes over time. Aging is affected by many things one does such as lifestyle choices made growing up. Some of age related changes can be decreased from occurring early by choosing a healthy lifestyle such as dail y exercise and eating healthy. Cardiovascular systemRead MoreAn Interview With A Healthy, Non Institutionalized Elderly Latino1630 Words   |  7 Pagesthis group specifically using nursing home care. However, little knowledge exists regarding psychosocial characteristics for example religion, personal mastery, family support and perceived satisfaction, and attitudes towards a particular person’s aging, which might have a relationship with nursing home use expectations. The nursing interview with a Latino male aged 80 years helps to create understanding on the expectation of the general elderly population expectation for utilization of nursing homeRead MoreBook Summary In Walliss Two Old Women985 Words   |  4 Pagesrealizing it was a mistake to leave the elderly women to die, everyone forgives, re-establishing the family bond (Wallis, 1993). Application of Concepts: I connected the following themes with Quadagno’s (2014) textbook and Wallis’s ‘Two Old Women’: Aging and Cognitive Change (Quadagno, 2014, Chapter 7, pg.146) 1. Creativity and Wisdom 2. Intelligence 3. Learning and Memory Our two heroines depended on their intellect to survive in the wilderness. Ideas of killing squirrels with a hatchet, rabbitRead MoreHow We Can Live Longer Essay1444 Words   |  6 Pages I. Why do We Age A. Theories of Aging II. What is Longevity A. Life Span and Life Expectancy III. What determines Longevity III. Why Don’t Most Americans Live Past the Average Life Expectancy IV. Leading Causes Of Death (table) V. What Do We Do to Live Longer Conclusion: Introduction What is the fear of most humans? The fear is aging and death. In this paper you will find out a lot about aging. You will learn what longevity

Wednesday, December 18, 2019

My Personal Experience And Understanding Of God - 1722 Words

My personal experience and understanding of God has resulted from what God has revealed to me. F. Belton Joyner, Jr. says, What we know about God is what God has revealed to us. Over the course of my life God has been revealed to me through God s love and grace. When I was twelve years old, I accepted Jesus Christ as Lord and Savior of my life. In the years prior, God was continually drawing me closer to God, even before I was aware I needed God. We are made aware of our need for repentance through God s grace that stirs up that awareness within us. God is the one that makes the first move through the gift of prevenient grace. We see this in Jeremiah 1:5 as the Lord tells Jeremiah, Before I formed you in the womb I knew you, before you were born I set you apart; I appointed you as a prophet to the nations. The Apostle Paul writes in Galatians 1:15, But when God, who set me apart from my mother’s womb and called me by his grace, was pleased to reveal his Son in me so that I m ight preach him among the Gentiles. God made the first move in Jeremiah s and Paul s life through prevenient grace just as he does with us today. Randy Maddox says, Wesley understood Prevenient Grace to be God s initial move toward restored relationship with fallen humanity. Prevenient grace is not an expression of something that we are doing but of what God is doing in us drawing us closer to repentance. When God made me fully aware of my need for repentance, I repented and acceptedShow MoreRelatedThe Spiritual Discipline Of Practicing The Presence851 Words   |  4 PagesChristward direction, constantly being thankful and doing everything for God. This reflective essay will cover numerous aspects of the spiritual discipline of practicing the presence, including my original understanding, a significant Christian historical figure, and denomination comparison. Furthermore, different personal experiences of practising the presence, specifically individual, group and corporate, as well as a reflection on my original ideas and closing with ways to encourage practising the presenceRead MoreThe Disciples Of Christ Tradition1281 Words   |  6 Pagesrefined through an ever-deepening understanding of scripture, experience, traditions and with the use of reason. I am most drawn to those theologians who are rooted in this Wesleyan tradition. My mother grew up Disciples of Christ, and her tradition influenced my theology through its broad understanding of faith. This led me toward an openness about the various ways people experience and understand the Divine. The Disciples of Christ tradition also influenced my understanding of baptism, while John Wesley’sRead MoreThe United Methodist Church’s Book of Discipline Essay1169 Words   |  5 PagesThe United Methodist Church’s Book of Discipline states, â€Å"Wesley believed that the living core of the Christian faith was revealed in Scripture, illuminated by tradition, vivified in personal experi ence, and confirmed by reason†. This statement outlines the concept of the Wesleyan Quadrilateral. Interestingly, John Wesley never actually used the term â€Å"quadrilateral† and the American Methodist scholar, Albert C. Outler, who later stated that he regretted doing so as it has been misconstrued, namedRead MorePersonal Theology Of Preaching And Ministry Essay1748 Words   |  7 Pages Personal Theology Of Preaching And Ministry Nicole Vogel 12/6/2016 SEPL610 Practice of Preaching Professor Suzanne Duchesne As a future minister, I recognize the importance in understanding my theological perspective which has an effect on my understanding of the role as a minster and particularly the role of preaching. One’s personal theology affects the neurological wiring in one’s brain which unconsciously influences decisions and actions. There are specific theological views that IRead MorePersonal Philosophy : An Organization Level Leader1734 Words   |  7 Pagesdevelop various understandings of how to relate to situations and dilemmas through their personal life experiences based on inputs from parents, family, experiences and organizations. To define my moral philosophy as an organizational level leader, I will first explain how my personal moral philosophy was shaped, explain and examine my personal moral philosophy and then I will juxtapose my moral philosophy to the E100 ethical concepts by explaining the strengths and weakness in relation to my moral philosophyRead MoreRevelat ions And Its Impact On Our Faith And Understanding Of God969 Words   |  4 Pageswith Christ. Revelations are the way God communicates with his people, not receiving that communication frequently can quench a relationship of any makeup. Reflecting on the lecture last week, revelations are a key part of theology. Enrolling in Christian Theology at the graduate level, is stretching my belief system at the core. When allowing the mind to approach theology with no predetermined perception of the scripture. A believer can gain a full understanding of the scripture, and develop a thoughtRead MoreThe And Social Justice Advocacy1697 Words   |  7 Pageshow do I preach a word that is true to my beliefs, is theologically sound, and is of spiritual value to the receiver in their own context? At the very basic level of my theology, I believe in a creative force that has brought all things into being, and this force is the ground of all being; it holds all things together and wishes to move all things toward the force’s goal for creation. We can call this the numinous, the mana, the Supreme Being, God—for my theology the term is flexible and changesRead MoreA Personal Relationship With Jesus1520 Words   |  7 Pageshe Origin of a Personal Relationship Concept â€Å"Personal relationship with Jesus.† Being an Atheist, I’ve had hundreds of arguments with Christians about Jesus and religion in general. No matter what evidence I provided, the Christian always seemed to bypass it with the Personal relationship cop out. They would tell me they don’t practice religion, and that they have a personal relationship with Jesus. They would insist that I take five minutes of my time at night and call on Jesus while I’m allRead MoreMy Personal Worldview And Options859 Words   |  4 Pagesspirituality are along with the seven basic worldview questions. My personal worldview and options will also be included. A person’s worldview is made up of values and beliefs. Some peoples’ worldviews include a God or multiple Gods, while others do not believe in any Gods. Pluralism, or the ability to discuss and accept another’s beliefs and not just tolerating them, is an important quality in the present day (Eck, n.d.). Understanding that postmodernism involves seeing â€Å"the whole person—the physicalRead MoreThe Basics And The Second By Alistair Mcgrath1727 Words   |  7 Pagesâ€Å"Theology: The Basics and the second is written by Dr. Yung Chul Han’s â€Å"Transforming Power: Dimension of the Gospel. I will describe how the both texts are in association as well as seeking observations, and other conclusions to gain a better understanding of salvation from both perspectives. According to (Mc.Grath, p.78), the word salvation is referred to as something that has already happened in the past, to something that will happen in the future. Spiritual transformat ion requires of us what

Tuesday, December 10, 2019

Technology to Prevent School Shootings Essay Sample free essay sample

Overview: This paper talks about recent ruinous events and barbarous shot incidents that have taken topographic point in schools that are related to the safety of kids. module and other visitants. Further this paper discusses technological solution that could be applied to avoid such events and supply more safety to the people at school. Introduction: School shots. particularly in United States of America. are being witnessed all over the universe. These shots are non merely recent incidents ; we can happen these throughout history. School pupils who are holding improper counsel are acquiring carried off and affecting in violent activities and harming fellow students/faulty and even killing them. Geting entree to arms like knifes. guns and ammo has become reasonably simple for these pupils because about every place in United Sates of America has a gun. Students populating in environments where improper counsel and moral instruction is missing are at state of affairss going hideous and taking their choler by killing or harming people. Historical Summary: Since 1980 there are about a 100 school hiting incidents that happened throughout the universe killing 294 people ( Agnich. 2013 ) . One of the most awful events happened really late on December 14. 2012 in a school in Connecticut called Sandy Hook when a child named Adam Lanza has rampaged killing 20 kids and 6 others including his female parent and subsequently killed himself. His female parent owns twosome of guns which gave him entree to them ( Caulfield. 2013 ) . Another fearful incident happened in 1999 at a school called Columbine High School in Colorado where two childs named Dylan Klebold and Eric Harris killed a instructor. 12 pupils. wounding 21 people and subsequently killing themselves. They got entree to their guns and ammo from K-Mart. The bombardment incident that took topographic point in 1927 at bath Township. Michigan killed 45 people and injured 58 people ( NSSC1. n. d. ) . Few other fearful incidents that took topographic point at different parts of the universe are listed below ( Infoplease. 2012 ) : * March 13. 1996 ( Dunblane. Scotland ) – Sixteen childs and a defective member were killed ; 10 other injured at Dunblane High School by a child named Thomas Hamilton. * February 19. 1997 ( Alaska. USA ) – A pupil and schoolmaster were killed by a 16 twelvemonth old Evan Ramsey. * March 1997 ( Sanaa. Yemen ) – Eight people were killed by Mohammed Ahman Al-Naziri. * December 1. 1997 ( Kentucky. USA ) – Three Students were killed and 5 wounded by a 16 twelvemonth old Luke Woodham. * March 24. 1998 ( Arkansas. USA ) – Four pupils and a module member were killed ; 10 others were wounded at Westside Middle Schoolby two childs Mitchell Johnson and Andrew Golden ages 13 and 11. * March 2001 ( Santee. California ) – Two people were killed and 13 wounded at Santana High School by Charles Andrew Williams. * April 26. 2002 ( Erfurt. Germany ) – Two Students. 13 module members and a police officer were killed by a 19 twelvemonth old Robert Steinhaeuser. * September 28. 2004 ( Argentina ) – Three pupils were killed and 6 wounded. * October 3. 2006 ( Pennsylvania ) – Ten school misss were shot by a 32 twelvemonth old Carl Charles Robert * November 7. 2007 ( Finland ) – Seven pupils and a module member were killed by a 18 twelvemonth old. Shootings like the 1s above have besides happened at other public topographic points like film theaters. shopping composites. temples. etc. Taws chose these public topographic points because they know that people have a really less opportunity of supporting themselves particularly at schools where there are kids. Whatever may be the ground these unfastened fire at schools are go oning ; these incidents should be avoided given the cost of lives that were taken in these above incidents. Possible Technological Solutions: Technologies to some extent can make its portion in avoiding these utmost incidents. Following is the proposed solution to a school twosome of thoughts that can be implemented at topographic points like schools. temples. film theaters. etc. ‘Linear Revolving Doors’ : This is a new engineering construct that was introduced in 2012-2013 by Barbecan Security Systems. LLC. This revolving door is an amalgam of bing engineerings. This is an X-RAY machine. a metal sensor and a roadblock with slug cogent evidence. This piece of engineering can besides be thought as an armed security guard with all abilities. The chief aim of this piece of machine is to hold any interlopers who are armed and unsafe and chuck out them instantly out from the edifice so that non a individual in dividual is harmed ( Peterson. 2013 ) . The basic operation of this revolving door is to follow the walkers as they move in and out of the edifice. and while following the detectors on the door takes necessary snapshots of the individual to look into if the individual is harmed. There are two doors that are equipped with unreal intelligence to keep the velocity as it follows the individual. As the individual attacks and walks through the first door. the detectors within the closed compartment showed in fig. 1 scan for any harmful devices ; if no devices are found. prosaic flow is non interrupted they will coerce to travel out of the edifice until farther action is taken from security functionaries ( Peterson. 2013 ) . Fig. 1 Linear Revolving Door Concept ( Peterson. 2013 )Taking this engineering to a measure farther. this go arounding door can be equipped with a camera and a computerized telephone with all the necessary section contacts like constabulary and fire section. which when identifies a arm could take the images instantly and direct them to nearest constabulary section so that aid can be reached earlier. If the constabulary place the individual as a known suspect from the sent images. they can do extra agreements or safeguards ( Peterson. 2013 ) . Second Solution: Another thought is to hold equipment that combines a picture camera. a metal sensor. a computerized bit. receiving system A ; sender. a winging machine similar to a plaything helicopter/chopper. Each of these computerized bit holds the map of the country it is guarding. security Numberss of all doors in the country. and holds the contact information of security forces section. The metal sensor is specifically used to observe guns and ammo. This equipment is airborne at a nice tallness in its designated country of map for any leery activity. The picture camera serves to take necessary exposures and besides remotely supervise the country by security forces. The most of import function of this equipment is to direct lock signals to all doors around the country make certain the country is tightly secured. Deploying few of this equipment around the whole country or school will hold really high opportunities of procuring the people. I think both these engineerings are really effectual and can salvage people lives and every individual life saved is a success to these engineerings. However another of import point to see is that these engineerings need to be tested intensively before they are deployed at public topographic points so that guiltless people are non harmed for intuition. Mentions: Agnich. L. ( February 2. 2013 ) . Shooting Incidents in Educational Settings. ACIA Archive. Retrieved January 30. 2013 from hypertext transfer protocol: //archive. aciajj. org/the-acia-archive/datasets-available-for-analysis/shooting-incidents-in-educational-settings/ Caulfield. P. ( January 7. 2013 ) . Sandy Hook Elementary School taw Adam Lanza wore earplugs. quickly changed cartridge holders. hit up autos in parking batch: study – NY Daily News. DailyNews. Retrieved January 31. 2013. from hypertext transfer protocol: //www. nydailynews. com/news/national/lanza-wore-earplugs-shot-cars-article-1. 1234747 Infoplease. ( 2012 ) . Time Line of Worldwide School and Mass Shootings. Infoplease. Retrieved January 30. 2013. from hypertext transfer protocol: //www. infoplease. com/ipa/A0777958. hypertext markup language NSSC1. ( n. d. ) . Shooting Incidents at School. NSSC1. Retrieved January 30. 2013. from hypertext transfer protocol: //www. nssc1. org/shooting-incidents-at-school. hy pertext markup language Peterson. H. ( January 8. 2013 ) . Could this be coming to a school near you? Company designs bullet-proof robotic door that stops gunslingers in their paths and forcibly ejects them from edifices. Mail Online. Retrieved January 31. 2013 from hypertext transfer protocol: //www. dailymail. co. uk/news/article-2259146/Could-coming-school-near-Company-designs-bullet-proof-robotic-door-stops-gunmen-tracks-forcibly-EJECTS-buildings. html # ixzz2IouvjUop

Monday, December 2, 2019

The Sequel to The Great Gatsby Essay Example For Students

The Sequel to The Great Gatsby Essay Over the years, the Buchanans continued to live their lavish, carefree lifestyle free of hardships. Tom came into considerable luck and inherited the estate of a rich uncle whom he never knew, nevertheless Tom and Daisy gladly accepted these assets. They put the money to good use by building a large palace on the south end of East Egg. The erecting of this mansion was due to the fact that Daisy could no longer stomach the idea of living across from a villainous louse, which was the new title she gave her former lover Gatsby. In all truth, Daisy wanted to eliminate all memory of Gatsby and fabricated an elaborate lie about the incident at Wilsons garage. She had her gullible husband believe that Gatsby engaged her in an intense argument in the car, and that he was so infuriated, he swerved to hit Myrtle out of spite towards Daisy. Of course, this infuriated Tom and he had all the once beautiful windows of Gatsbys estate shattered and even impounded his prized yellow car. Ironically, this only brought the imprudent couple together as Daisy strained to forget about Gatsbys existence. We will write a custom essay on The Sequel to The Great Gatsby specifically for you for only $16.38 $13.9/page Order now For two years the couple experienced the extreme luxuries that the world had to offer. They dined at the trendiest restaurants in Europe; they kept company with people who had so many titles that their first names were not even known and oddly, they experienced feelings for one another comparable to love. Tom and Daisy enjoyed one anothers company and were at the height of the social ladder. Unfortunately, on a rainy day in rural England Tom and Daisy were driving and Tom nearly hit a farmer crossing the road. Tom shouted rude obscenities at the terrified farmer and told Daisy that he was thankful he did not hit anyone of importance. Daisy on the other hand, was especially disturbed and for two weeks did not leave their condo in London. The Buchanan eventually returned to East Egg and resided at their southern mansion for the next eight years. Pammy who had learned to cherish the cultured and haughty lifestyle of Europe came to resent her mother because she believed the reason they left was because of her sudden illness. After a few years, the Buchanans settled back into the familiar affluent positions they held in East Egg. Tom rekindled his fondness of his weekly polo matches and worked on maintaining his Herculean physique. Pammy flourished into a stunning young lady, with the aid of Jordan who dressed her in only white. In contrast to her daughter, Daisy who was once a beautiful dazzling flower began to whither away almost as if someone was plucking away her petals. Laughter had left her once bright and lovely face and she took to wearing pale earth tones and shades of grey. Every night when everyone in the household was asleep, Daisy was kept awake by reoccurring thoughts of the incident at Wilsons garage. She often sat at her window and gazed North to her old home where the green light at the end of the dock mesmerized her. To Daisy, the green light was symbolic of Gatsby, who was haunting her and calling out for her to tell the truth and let him and Myrtle rest. Daisy had become overcome with guilt and became a recluse refusing the company of anyone but her preferred maid. Tom found himself alone and rather embarrassed of his wifes conduct. The summer was a time of important social gatherings, and he was left with no companion. To save face, he called upon the company of Jordan Baker to attend social functions with him. Initially, the relationship was strictly one of business, but it soon after blossomed into a furtive romance. .u5533e8baac11b4411b76b778bddbc682 , .u5533e8baac11b4411b76b778bddbc682 .postImageUrl , .u5533e8baac11b4411b76b778bddbc682 .centered-text-area { min-height: 80px; position: relative; } .u5533e8baac11b4411b76b778bddbc682 , .u5533e8baac11b4411b76b778bddbc682:hover , .u5533e8baac11b4411b76b778bddbc682:visited , .u5533e8baac11b4411b76b778bddbc682:active { border:0!important; } .u5533e8baac11b4411b76b778bddbc682 .clearfix:after { content: ""; display: table; clear: both; } .u5533e8baac11b4411b76b778bddbc682 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5533e8baac11b4411b76b778bddbc682:active , .u5533e8baac11b4411b76b778bddbc682:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5533e8baac11b4411b76b778bddbc682 .centered-text-area { width: 100%; position: relative ; } .u5533e8baac11b4411b76b778bddbc682 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5533e8baac11b4411b76b778bddbc682 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5533e8baac11b4411b76b778bddbc682 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5533e8baac11b4411b76b778bddbc682:hover .ctaButton { background-color: #34495E!important; } .u5533e8baac11b4411b76b778bddbc682 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5533e8baac11b4411b76b778bddbc682 .u5533e8baac11b4411b76b778bddbc682-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5533e8baac11b4411b76b778bddbc682:after { content: ""; display: block; clear: both; } READ: Albert Einstein Biography EssayTom felt comfortable with Jordan, the two were essentially made for one another; they both carried an air of arrogance and lacked a sense of morality. Ironically, Tom bought Jordan an immensely glamorous 5-room condo in New York, right across from his old apartment with Myrtle. He moved Pammy there to live with her accepted surrogate mother Jordan. Tom and Jordan made many public appearances together as a couple. Daisy through her maid learned of their new affiliation and confronted Tom on one of his few visits home. Tom became exasperated and accused Daisy of being selfish and told her that she had no right to comment on his relationship with Jordan since she is never there for him. Daisy continued to disagree and before Tom left for the last time for New York he attacked her with his massive hand breaking her fragile nose. For a few days, Daisy lay alone not even accepting the care of her maid, contemplating her tragic existence. One night, as she lay awake on her divan, she felt the calling of the green light; she went out onto the balcony and gazed at its purity, longing to be with it. Then, a sudden lunacy possessed her and she adorned one of her beloved white dresses, ornamented herself with jewellery, painted a respectable face and went to the shore. She lay down in the shallow pool of cleanliness surrounding herself with its perceived clarity and began to swim to her best ability. As she struggled against the current she relived the tragedy of Myrtles death and her disloyalty to Gatsby, which ultimately caused his destruction. As she sank deeper into the water, she lost site of her aspiration and let her lungs fill with water as she rid herself of responsibility, innocence and life.

Wednesday, November 27, 2019

My American Journey essays

My American Journey essays Book Report on Colin Powells My American Journey Retired General Colin Powell is the former chairman of the Joint Chiefs of Staff. He spent a career in the United States Army lasting 35 years. He retired at the rank of four star general. He started his military education and career at the City College of New York in 1954. He was the son of Luther and Arie Powell of New York, born on the 5th of April 1937. His parents were meager people and he lived in a rented apartment until the age of 4 when he moved to the South Bronx where he finished his lower education and received his high school diploma. Upon graduating high school he applied to two universities, New York University (NYU) and the City College of New York (CCNY). He was accepted to both of the colleges but due to a price difference, NYU was $750 and CCNY was $10 a Year, he enrolled in CCNY. He was commissioned out of the CCNY ROTC program 4 years later and entered the army in June of 1958. After the officers basic course and various other military courses he received his first duty station as a platoon leader in the 3rd Armor Division in West Germany. From here began what came to be a most illustrious military career, consisting of a command track from platoon level to the commander of FORSCOM with numerous White House positions. He retired from his last command, the Armys highest-ranking Military Officer, the Chairman of the Joint Chiefs of Staff. He was also asked by many of his supporters to run for the office of President, which he declined. The book contained information on Colin Powell that proved more interesting as the page number increased. Some of the events of his life were more interesting than other parts. How his Army career started as a ROTC cadet and not an academy student was surprising to find out. General Powell was also able to serve two tours of Duty in the Republic of Vietnam during the Vietnam War. Racism also played a sig...

Saturday, November 23, 2019

The Cask or Amontillado VS. The Black Cat Essays

The Cask or Amontillado VS. The Black Cat Essays The Cask or Amontillado VS. The Black Cat Paper The Cask or Amontillado VS. The Black Cat Paper Essay Topic: The Black Cat When used efficiently, the characterization and voice of a story can prevent the reader from condemning a characters actions. In horror novels, readers enjoy reading about plots that contain horrific bloody details on the deaths of innocent victims. Usually, the thought of death is painful for most humans but when we are engaged in a book we overlook the victims agony, instead we feed off of it to make ourselves feel complete and jubilant. We also make ourselves believe that the villains always have a motive to kill or harm others. This motive is our sanctuary. We are so sadistic and malevolent that we think that any motive to kill is acceptable, and this allows us to imagine ourselves as the killer. The characterization of characters and how the story is told can also make us believe that the killer is not truly the villain because we are told to think that the victim caused their own death. In The Cask of Amontillado Poe uses characterization and voice to prevent the reader from condemning Montressors actions. This is shown when Montressor immediately admits to the reader that he is going to commit a crime, Montressor also tells us exactly how he kills Fortunato, and Fortunato is characterized as a very proud person. In The Cask of Amontillado Montressor immediately admits to the reader that he will kill Fortunato, because Fortunato insulted him, from this we realize that there is an external conflict between the two men. Montressor tells the reader that The thousand injuries of Fortunato I had borne as best I could; but when he ventured upon insult I vowed revenge (Poe, 1). This means that Montressor is sick of Fortunato, and wants revenge because Fortunato goaded him. Montressors motive for killing Fortunato was because he was insulted by him. The voice of the story makes the reader forgive Montressor for wanting to kill a person because he had a motive for doing so. In addition, Montressor also states that he wants to punish Fortunato. Montressor makes this very clearly when he says I must not only punish, but punish with impunity. A wrong is unredressed when retribution overtakes its redresser (Poe, 1). Montressor wants to punish Fortunato without having to be punished himself, because he thinks that would be superfluous. This is how Montressor is going to kill Fortunato. He is going to kill him very mysteriously, so no one can assume that he was the one that committed the murder. Finally, Montressor admits to the reader that he will commit a crime, which he will not be accused of committing, because Montressor admits that he will commit a crime due to a motive the reader slightly forgives him and wonders how the conflict between Fortunato and Montressor will end. Edgar Allan Poe uses the voice of Montressor as first person to narrate The Cask of Amontillado, Montressor just so happens to be the murderer. First person narratives make us think that what is being said should be reliable, because they are telling us exactly what they have encountered. Throughout the story Montressor tells us exactly how he kills Fortunato, though his eyes. This makes us feel less sympathetic about Fortunatos death because we are seeing it though the eyes of the killer. This causes us to feel as though we are the ones killing Fortunato. In other words, since we are sadistic creatures from birth, we over look the fact that we are witnessing a crime punishable by death, instead we are encouraging Montressor to continue his deed to see how Fortunato will die. Montressor begins his deed by luring Fortunato into a catacomb where he has asked Fortunato to test some amontillado. The two men continue until Fortunato coughs heavily. This causes Montressor to say we will go back; your health is precious (Poe, 2). Montressor tries to persuade Fortunato that he is sick and that he should return home, but Fortunato refuses to. This question is asked a number of times throughout The Cask of Amontillado and every time it is asked the sadistic reader hopes that Fortunato will not turn back, so we can see how he dies. Montressor and Fortunato continue into the catacombs until they reach a niche where Fortunato is forced into while Montressor begins to vigorously wall up the entrance of the niche (Poe, 4). The stacking of the bricks to build a wall is seen though Montressors eyes, so the reader feels as if they are Montressor and they are the ones building the wall. This prevents the reader from feeling any sorrow for Fortunato because we are sadistic creatures that enjoy causing pain and lamentation. Lastly, the use of first person narrative allows the reader to connect to the narrator and forget about the suffering of another persons death, because they feel as though they are Montressor committing the crime. In general, when we are reading about inflicting pain on someone we do not think about the person dying, instead we think about the person that is killing. In The Cask of Amontillado Fortunato is characterized as a foolish arrogant drunkard that caused his own death. Fortunato is given many opportunities to turn back, but he continues on into the catacombs. When Montressor gives Fortunato the chance to return home he always concludes it with besides there is Luchesi- (Poe, 2). The idea of another person testing the wine is a terrible thought for Fortunato because he is very proud of his connoisseurship for fine wine, and wants to prove to Montressor that his taste for wine is far greater than that of Luchesis. This is how Fortunato brought his death upon himself, because he could not help but prove to Montressor that he has a greater taste for wine than Luchesi. Following this further, Fortunato is a foolish man that actually believes that Montressor wants him to test some Amontillado. Even when Montressor is sealing up the niche, which basically means that Fortunato is going to die, Fortunato is absurd enough to think that is it all a joke and laughs about it Ha! ha! ha! he! he! he! a very good joke indeed- an excellent jest (Poe, 5). When Fortunato says this, he still does not understand that he is going to die by the hands of Montressor. He is a fool to think that what is happening to him is all a joke. It is quite obvious that the Amontillado is a fallacy, and that being chained to a wall inside of a niche is a portent of a dolorous death. Fortunato should have realized that entering the catacombs would bring him to his death, but instead he follows Montressor though the catacombs, not expecting anything along the way. Fortunato is a gullible fool to think that Montressor is doing all of this just for some laughs and that he will actually let Fortunato test some Amontillado. When in reality Montressor is planning to kill him. Therefore, Fortunatos arrogance and foolishness cost him his life. In conclusion, Montressor is a remorseless killer, but the use of characterization and voice prevents the reader from thinking that Montressor is the villain. Poe begins The Cask of Amontillado by stating that Montressor will commit a crime due to a motive, this allows the reader to immediately want to forgive Montressor because he admits that he will do wrong. Poe also leads us into the malevolent mind of Montressor by telling the story in first person and shows us step by step how the death of Fortunato occurs through the eyes of Montressor. Poe characterizes the victim as an arrogant foolish drunkard, so the reader does not necessarily see him as innocent or feel bad about his death. Therefore, the use of characterization and voice can dramatically change a persons perspective on death and killing. I leave you with one question: Are we not as cruel and sadistic as the texts we read?

Thursday, November 21, 2019

Broken Windows Essay Example | Topics and Well Written Essays - 500 words

Broken Windows - Essay Example The theory postulates that when public behavior in a neighborhood is unregulated, it leads to the gradual â€Å"breakdown of community controls† (Kelling and Wilson, 2, 1982). The ‘broken window’ here is symbolic of the breakdown of the informal controls through which people regulate public behavior in a neighborhood. The shared civic obligations and mutual considerations of community living act as barriers to crime and disorder. Once these barriers are overcome by the perception that ‘no one cares,’ vandalism occurs. Social controls are weakened and citizens feel that the environment in uncontrolled. This generates fear. Such an area, with its ‘broken windows, is particularly vulnerable to the spread of crime and disorder.   When disorderly behavior remains unchecked, it goes on to become criminal. When police apply the ‘Broken Window’ theory to specific actions on the street, they aim to â€Å"elevate --- the level of public order† in the neighborhood (Kelling and Wilson, 1982). The role of the police is to maintain order. It is acknowledged that disorder and crime are interconnected in a community. The police’s role is founded on this link between order-maintenance and crime-prevention. Their role is based on the premise that â€Å"serious street crime flourishes in areas in which disorderly behavior goes unchecked† (Kelling and Wilson, 2, 1982). It is a reflection of the police’s role in earlier periods, when the main responsibility of the police was to maintain order. Actions such as keeping drinking away from the main intersections, questioning strange loiterers, preventing panhandlers and vagrants from bothering pedestrians and begging at bus-stops, keeping noisy teenagers in check, and settling disputes between customers and busi nessmen are geared towards the maintenance of public order. Arresting a single drunk or vagrant

Wednesday, November 20, 2019

Boots entering china analysis Research Paper Example | Topics and Well Written Essays - 500 words

Boots entering china analysis - Research Paper Example The company is dedicated to the provision of quality healthcare and pharmaceutical products to the local community. The company manages its operation through synergies with other companies for the creation of wider opportunities (Bennett, 1988). The company introduces new packaging for its products regularly. Boots focuses on research and development that creates more channels of distribution. For instance, the company introduced online sales through mail orders and electronic commerce. The strategy is unique as it seeks to target new markets (Bradford & Lawrence, 2004). Product development creates a unique avenue for the company to make an introduction of new products into international markets. The strategy focuses on ensuring that the pharmaceutical products gain a greater international market share (Barell, 1990). The strategy involves the development of new methods in product improvement for the new markets. The company uses market diversification, in order, to branch with ease to other international markets. The company seeks to enter the Chinese market for diversification and the creation of new opportunities and pharmaceutical products (Managi & Kaneko, 2008). In the United Kingdom, pharmaceutical companies have led to the improvement of the health status. The country has invested in research and development of pharmaceutical products. This enables pharmaceutical firms, such as Boots, to rely on the reports of the research in the development of their products. The country also poses strict regulations that companies must adhere to before providing their products for either local or international consumption. The government has to test and approve that the products of Boots are fit for consumption. Most companies are in favor of less government influence on their activities. However, it is important for the firms to understand that the government

Sunday, November 17, 2019

Millions With Chronic Disease Get Little to No Treatment Essay Example for Free

Millions With Chronic Disease Get Little to No Treatment Essay Relation to Management: The management team of every organization is expected to handle employee issues to be able to increase their competencies at work, which includes their health status at work. Helping employees avoid developing chronic illness through giving them better access to healthcare assistance availabilities as well as giving them fine environment for work is a huge step up in solving this issue on the part of the organizations’ management team. The rate of employees having the need to deal with suffering from chronic disease increases every year, especially in the American region. It could not be denied that the stress and the pressures that most employees deal with at work costs their lost of health stability. The article of Reed Abelson aims to show how many employees today are already affected by the illness. As the years of economic downfall over the world enters the scene, the problem becomes even more serious thus demanding a more serious attention on the matter from the management teams of the different business organizations all over the world. (Abelson, 2008, Intenet) The most disturbing issue that has been noted by the author is that most of the people having this particular illness actually receive lesser attention from the administration of the business organizations that they are working for. This is the reason why Jeffrey Harris and his colleagues decided to search for evidences that prove that chronic disease among employees in America today and thus be able to find a solution to the said issue. The group of Harris conducted a pilot test of the American Cancer Society Workplace Solutions, which they applied as intervention system in the work operations of eight major employers in the Pacific Northwest.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The said intervention proposed at least 15 major focus-activities that are further subdivided into five categories that are listed as follows: health insurance benefits policies workplace programs health promoting communication tracking of employees health behaviors to measure progress Along the said process of intervention, the researchers even added a 4-meeting session to be held with the employers of the companies involved for two months which are to begin with handed questionnaires that are designed to asses their involvement in the program and how well their employees are faring due to the effects of the program.(Harris, et al, 2008, 16)   TO be able to test the effectiveness of the program, the researchers decided to present the data in a before-after pattern which gave a clear depiction on how the program affected the existing systems of the organization and the health awareness culture that the said business organizations adapt to. Why have the research been concentrating on the employers as source of motivation on the staff personnel of the business organizations tested and not direct the study on the employees at once? There are three main reasons why this process had been considered effective by the researchers: Employers have power over the workplace environments that directly affect the health of the old-aged employees of the organizations. Employers face rapidly mounting healthcare and productivity costs that could affect the process by which they aim to safeguard the health of their people at work. Employers are the once who are in charged of controlling health insurances of employees. These reasons actually showed how much the employers could do to imply a health-conscious environment at work and thus increase health assured number of employees, in the aim of trying to help them avoid the causes of Chronic Disease that could result to long time illness. As a result of the study, the data gathered by the researchers showed that most employers who to involved in the study chose to impose non-smoking policies. Since it appeared to be the least expensive and actually the easiest way to encourage employees to be health conscious, it has been the â€Å"favorite† of the employers. Least applied on the organization on the other hand is the sun-protection program which aims to protect the employees, especially the ones working in the field, from being affected by the heat rays of the sun at work. (Harris, et al, 2008, 13) It is also through this study that it was found out that employers are less able to apply policies, especially when they are not at first handed through a written proposal that would outline the significance of the process to their business and their employees as well. More over, the study revealed that employers are more than willing to learn how to deal with the health needs of their people. Primarily, this is because aside from increasing the employees’ loyalty to them, it also serves as a protection to their gains in the future time as it would help them avoid paying for unnecessary or emergency health cases that their employees have to face. From the study analyzed, it could be noted that employers are indeed expected to take serious consideration of their employees’ health as they are considered to be the organization’s foundation now and in the future. Hence, the application of health-conscious programs on their part for the benefits of their people is an essential part of employee loyalty enhancement proceedings. Being able to establish such particular program in an organization makes the process of dealing with health issues in the organization be met with better ease and understanding on the part of the parties involved in the situation.   Ã‚  Ã‚  Ã‚   True, as Abelson notes in his article, understanding the health needs of the employees working for the success of the business actually ensures the progress of the entire business in the industry that they are involved with. This is the reason why the management team of the organizations today should actually give focus in answering these issues to ease the employees of the health problems that they need to deal with and thus give them better chances of performing better for the business organization’s sake. Reference: Harris JR, Cross J, Hannon PA, Mahoney E, Ross-Viles S, Kuniyuki A. Employer adoption of evidence-based chronic disease prevention practices: a pilot study. Prev Chronic Dis. 2008;5(3). Reed Abelson. (August 2008). Millions With Chronic Disease Get Little to No Treatment. http://www.nytimes.com/2008/08/05/business/05health.html?_r=1ref=businessoref=slogin. (August 5, 2008).

Friday, November 15, 2019

Power & Authority :: essays research papers

Week 9 Essay 1 Power and Authority   Ã‚  Ã‚  Ã‚  Ã‚  Although they are very closely related, power and authority are two different concepts. Power is needed in order to establish authority, yet it is also completely distinct from authority (Week 9 Study Notes).   Ã‚  Ã‚  Ã‚  Ã‚  Power is defined in the course study notes as the â€Å"ability of individuals or groups to get what they want despite the opposition†. Power is derived from a variety of sources including knowledge, experience and environmental uncertainties (Denhardt et al, 2001). It is also important to recognize that power is specific to each situation. Individuals or groups that may be entirely powerful in one situation may find themselves with little or no power in another. The county Registrar of Voters, who is my boss, is a perfect example. In running the local elections office, she can exercise the ultimate power. However, in a situation where she attempted to get the county selected for a desirable, statewide pilot project, she was powerless, completely at the mercy of the Secretary of State. Power is difficult to measure and even to recognize, yet it plays a major role in explaining authority. In organizations, power is most likely exercised in situations where à ¢â‚¬Å"the stakes are high, resources are limited, and goals and processes are unclear† (Denhardt et al, 2001). The absence of power in organizations forces us to rely on soley hierarchical authority.   Ã‚  Ã‚  Ã‚  Ã‚  When power becomes legitimate, it is then recognized as authority (Denhardt et al, 2001). Power becomes authority when it is accepted and even desired by society. As stated by the course study notes, â€Å"authority refers to a situation where a person (or group) has been formally granted a leadership position†. An individual has authority when everyday norms and regulations support the exercising of power by that individual. In an organizational setting, â€Å"authority is hierarchal and vested in positions† (Week 9 Study Notes), which are defined by â€Å"organizational charts, positions and rules† (Week 9 Study Notes). Generally, power in authority also involves the possibility of rewards such as promotions and good performance reviews.

Tuesday, November 12, 2019

Chinese peasant and Communism DBQ Essay

Between circa 1925 and circa 1950, the relations between the Chinese peasants and the Chinese Communist Party became out of hand due to the peasant rebellions/uprising groups present, the tension between Japan and the communist party, and most notable the mass reform during this time period. In 1927 the rising leader of the Chinese Communist party was acknowledging that soon the upsurge of peasant rebellion was soon, and that will soon rise up and overpower the wealthy landowning class. (DOC 1). In 1941 a Japanese official report had noted that due to extreme similarities between the peasants and local communist guerrilla unit. These similarities would’ve made it hard from a commoner point of view to distinguish between the two groups, and allowing the rebels to remain hidden easier. (DOC 3). William Hinton of the Chinese Communist Land reform reported that in 1948, the arming of the peasants to fight Japan had a substantial effect. Arming of the peasants gave them a trouble-free way to rise up and make the landlords pay for their abuse and make them repay the overcharges and restore land to proper owners. (DOC 6). As the peasants where preoccupied in their uprising the Communist party struggled to attract the peasant population to their side in fighting Japan. An Additional document that may help strengthen this argument would be a journal from a noble in a city or town close to the heart of China where the uprisings where present. As Communist China strived to attract the peasant majority to fight against China it brought quite a lot of tension throughout the state. The attraction began in 1942 with a report from the Communist Central Committee implying that the peasants contribute to the basic strength of the Anti-Japanese War. That they must improve life for the peasants and grant more rights if they even wish to have them voluntarily fight for them.(DOC 5). A report was released in 1942 that gave descriptions of the result of Japanese attack on Chinese soil. Most of the statistics used in the report may have been false in the communists endeavor to gain the peasant population.(DOC 4). However in  the communists pursuit they had persuaded some people of the peasant community. A conversation between a teenage peasant and his grandfather explained some of the goods that communism had brought to the Chinese. From the grandfather’s point of view, Communism had brought nothing but greatness to the Chinese state, but at the time period such claims would often be argued, thus building tension.(DOC 2). With the prevalent tension and the armed peasants it led to a mass reform during this period. An Addition document that may help in this would most definitely be a journal from a pro Communism and anti Communism to see the variety of views on the group. With the uprisings become stronger, and tensions building greater it led to a massive reform across the state. The reforms began first in 1948 with the arming of the peasants in China to fight against Japan, with the peasants armed it had prompted rebellion against the landlords taking the power from them and taking back what was originally theirs. (DOC 6). With the picture of the peasant sticking their tongue out to the landlord shows how the power has shifted quite massively. The fact that struggle meetings where organized in the land reform process quite well shows that the peasants have the power now.(DOC 9). In the same year of 1950, along with change of power there was also a change in life for women, and rights for them. There was establishment of a democratic marriage system prompted equal rights to women and freedom for whom they partner with.(DOC 8). Prior to the new marriage system and land reform it was prompted by the abolishment of the landlord class, and a peasant land ownership was established. Giving the peasants more freedom in their lives, then leading to the equal rights for woman and marriage.(DOC 7). With all the various reforms during this time the peasants point of view must be confident in their abilities how they have essentially rose to the top. I feel another good document to support my claims would simply be a report from a Communist general on his views of the massive reform the peasants had ignited. Throughout circa 1925 and circa 1950 across the Chinese Civil War and Anti-Japanese war the relations between the peasants of China and the Communist party grew out of hand. Due to the increasing of peasants uprising and rebellions, in addition to the tension built between the anti Communism  and pro Communism peasants, and to finish the mass amounts of reform occurring during the era.

Sunday, November 10, 2019

Chef and Culinary School Essay

What it takes to be a chef? To be a culinary artist? I don’t know much about cooking, but I wanted to learn about it. A chef is a person who cook for restaurant, hotel, hospitals, an other institution. Culinary arts is the way of preparing and cooking foods. A culinary artist is very skilled in cooking and preparing food. They make food that is really good to eyes of people as they taste it. I wanted to be a chef because I love food, and I want to have my own restaurant some day. see more:i want to become a chef Being a chef in not easy. It takes a long hours, standing and walking around the kitchen in a long period of time, lifting heavy materials, working close to fire and using sharp objects. Patience is what you need a lot, and of course studying. There are two choices to become a chef, schooling or on job training. Schooling will be the best choice if you want to rise up and quickly become a chef. Culinary schools offers two to four year degrees, it will give you the basic cooking and kitchen management. Going to culinary schools will let you learn what you need and it even allow you to work in a professional kitchen that may be connected to a restaurant. You will have a chance to work in different positions in a restaurant and have chance to work with professional chefs. If you cant afford a culinary school, you can do the on-job training. In this case you wont be able to cook if you dont have an experience, you can go to a position that works inside the kitchen, dishwasher, or prep cook. In these positions you will learn to cook by watching, you will gain experience in a professional kitchen. Once in culinary school you will have to find an internship. Talk with your career center a good source of information and can tell you which ones pay and which ones do not. Also talk with your instructors. They network with area chefs and know who is good. Check national food magazines, as they are a very good indication who is following trends. If you did not go to culinary school then look for a good chef to do a apprenticeship under. Look in newspaper or Internet to find a restaurant and do your research about the chef. Look in local, regional, and national magazines. Check with your local American Culinary Federation chapter. In cooking you will need to learn a nutrition part of cooking, because not all the consumers can eat everything, vegan people, allergies, and religion related reasons. Especially in hospitals, patients wont be able to eat everything because of their health issues. There are different style of cooking or a cuisine, Greek cuisine, Chinese cuisine, French cuisine etc. they use different types of cooking, grilling, mixing, marinating etc.

Friday, November 8, 2019

The effect of divorce on a person after long marriage

The effect of divorce on a person after long marriage Introduction Divorce is the act of terminating a marital union between parties and as a result, relieving them their legal duties and responsibilities. Divorce has many different implications that always depend on the type of marriage that bound the parties. For an initially monogamous family, the implication is that each former party is free and may marry another. Advertising We will write a custom research paper sample on The effect of divorce on a person after long marriage specifically for you for only $16.05 $11/page Learn More Where people practice polygamy, the divorced woman may have another husband, while in an originally polygynous family; the divorce gives the woman a leeway to marry another man. Only the laws of the land, which govern marriage, can determine the legality of divorce in any society. Imagine of a country like Malta or Philippines where authorities do not allow divorce; in such countries, divorce is illegal and thus punishable in the court of law. In cases where divorce is legal, for example in most European countries, many laws exist to govern its execution. First, the party instigating the divorce needs to prove fault from his/her partner resulting in a break of their marriage ties. If the court accents to the proof put forward by the complainant, the jury, guided by the law, lays down a framework that governs sharing of property. Regardless of the type of marriage, which bound the divorced parties, the victims experience diverse effects, which may be positive, negative, or a combination of these. This essay focuses on these effects as far as parents, children, and the society are concerned. Emotional effects The act of a man and a woman separating has varied effects on their psychological health. First, the abandoned party ponders about his/her next move. If the sharing of property accompanies the divorce, the most affected party suffers emotionally because of uncertainties about their future. On their par t, children of the divorced parties may find it difficult choosing on whether to follow their father or mother, while other parents may abandon both their partner and their children during the divorce (Brinig Douglas, 2000, p.127). This may make the children become social misfits if their colleagues mock them about their family’s situation. In a divorce case where the only breadwinner, usually the man, abandons the other party together with their children, the abandoned party may have difficulties providing for the family. The fear of the harsh realities, which accompany divorce, sets in and this makes them susceptible to stress, which may advance to depression. Depression has many long-term negative effects to the sufferer’s emotional as well as physical health. These may include delusions, anger flare-ups, and other mental disorders.Advertising Looking for research paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF L earn More Divorce may also have a positive effect on the party advocating for it. This is very true but does not apply to all cases. Brinig and Douglas (2000) observe that, â€Å"if the cause of the divorce is unfaithfulness in marriage, the complainant, who may have been undergoing stress all along, may find divorce being a source of relieve† (p.127). This is because he/she no longer worries about the effects of sharing a partner. Social effects The social effects touch on relationship that the affected parties develop towards the larger community surrounding them as well as the reverse. In a case of a man who divorces his wife and the wider community knows about this, â€Å"he may have difficulties coping with others more so those who believe that the divorce is a wrongful act† (Rapoport, 2005, p.5). Close friends may also avoid him on ethical grounds while some of his family members may change their attitudes towards him. Friends and relatives may distance themselves from him or avoid anything associated with him. As a result, he may withdraw from the wider society making his contribution to societal issues to become nil, an action that will cause degradation to the society. A woman in the same condition also experiences more if not equal negative effect as her male counterpart since women are generally dependent on men. In communities where people consider a divorced woman as an outcast, her family may refuse admitting her back to the family, because doing so would tarnish the family name. If by sheer luck, the family members admit her back, many people who may be her peers, equally avoid her for fear of the wider community associating them with her. The woman therefore, considered as a failure, feels alienated and as a result withdraws from the wider community. Her services to the community slowly fade and the society loses its key players without anyone noticing. Children also experience social effects. The root causes and eventua l effect of divorce may create an indelible impression in the minds of children. These children carry the memories to their adulthood resulting in violent behaviors. Phillips warns that the children may also grow up hating other men if their minds keep in memory the violent nature of their father that led to the divorce (1991, p.18). The children may grow to become robbers, drug abusers, or even murderers. Imagine of a society full of individuals with this characters! The potential result is obvious. For school going children who hail from single parent families that result from divorce, social life at school may not be easy. Advertising We will write a custom research paper sample on The effect of divorce on a person after long marriage specifically for you for only $16.05 $11/page Learn More At times, during arguments with fellow students, oblivious of the negative social impact of divorce may make fun of their family situation. The affected child then f inds it difficult coping with fellow students and this may badly affect his/her social life as well as academic performance. Divorce may also affect parent to child relationship. The affected child may withdraw socially from his/her parents making them lose confidence in the parents. In a case where divorce marks the end of daily arguments or even fights between their parents, some children may find it to be a relief. This is because the scary violent scenes they may have been seeing all along between their parents would have been a forgotten case; however, this rare situation is true only if the children are able to readjust easily and overcome other effects of the divorce. Financial Effects In any divorce case that leads to separation of husband and wife, there is need for the sharing of property owned by the family. The way the parties share the property has significant bearing on the financial status of both husband and wife. According to Luscombe, a man who was the breadwinner until the time of divorce may experience a positive change in his financial status after the divorce (2010, p.12A). This is because all the funds he used to spend on his wife before separation is now wholly available for only his use. On the other hand, the woman who may have been a complete dependant of her partner has trouble as far as her financial status is concerned. This is because she can no longer live the life she used to live. She has no access to free financial assistance her husband used to give her. However, in countries where strict laws that govern divorce exist for example in the United States, Rapoport observes, â€Å"the moment of divorce becomes an opportunity for the less affluent party to make easy wealth† (2005, p. 6). The law requires that the two parties share their wealth equally regardless of the proportions each party contributed. The less affluent party makes more finances than she/he could have made on her/his own while the more affluent party shares his/her wealth against his/her wishes. This explains why in most divorces involving rich families, the less affluent party files the case.Advertising Looking for research paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Some couples under normal circumstances decide to pool their finances in order to get the benefits such as lower tax rates (if one partner greatly surpasses the other in earnings), higher common purchasing power, and assured financial stability. During divorce, this financial status changes since physical separation means that, each party controls his/her own earnings. The changes in financial status of parents always affect the children. Children who have been learning in high profile schools may be withdrawn and taken to low profile ones. This may affect their academic performance and further low self-esteem if they do not understand the reason behind their withdrawal. Health effects Health matters are also a major issue of concern during divorce. The stress an individual undergoes during divorce greatly affects his/her health. Take for instance, a case where the male counterpart is the breadwinner; after divorce, it is obvious that he will not be supporting his wife. Consequentl y, the woman may be mentally disturbed as she devises means and ways of making ends meet. If the efforts she makes prove futile, the stress levels advance. This may further result in negative behavioral effects like refusal to eat. Her health eventually deteriorates resulting in a weak body susceptible to illnesses. Children too, may be victims of negative health effects of divorce. Amato (1993) argues that, it is common knowledge that children need a lot of energy since most of their time is playtime (p.59). When under stress because of the fears that will accompany their parents’ separation, they equally lose appetite even on their favorite foods. The result is that they will have energy-deficient bodies with high susceptibility to diseases. Though not so significant, it is also worth to mention that stress causes deterioration of the condition of the mouth. The mouth of an individual affected by stress emits an odour that results from bacterial activity in the mouth. Th is comes about because of the long periods of stress during which the stressed individual keeps his/her mouth shut. Stress can also have positive effects on an individual’s health. Take for example where a woman is depressed because her husband beats her up every day, quarrels her and denies her food. It is obvious that such a woman is not happy under those circumstances and her health is in a bad state. A divorce would give her a better life, free from unjustified beatings, denial of food and frequent quarrels. As a result, her mental and physical health will undergo positive change that will make her a better person than she was before the divorce. The same case applies to children who are able to overcome the negative effects of divorce by their parents and adjust to a stress free life that would assure them better mental and physical health. Although this may seem impossible, the presence of individuals to guide these children and give them psychological and moral suppo rt will make it an obvious possibility. Societal effects Unlike in the past where divorce was a taboo, modern society laws that govern it have made it a frequent occurrence. In the past, succeeding in getting a divorce would require that the complainant prove infidelity from his/her partner. In the modern society however, this is not the case. The law allows an individual to ask for a divorce just at will, meaning that if someone woke up one morning with a plan to divorce his/her partner, they would be certain to succeed since it does not require any prove of infidelity (Phillips, 1991, p. 73). This has made divorce so rampant that people, including small children, have considered it as part of their lives. Be it in the court, the media or different homesteads, the individuals do not consider it as a big deal but just an option when things between couples do not seem to be all right. This increased rate of divorce has resulted in widespread emotional instability, juvenile delinque ncy, and crime in society. Divorce has resulted in poor child development and single parent families, which cause societal deterioration. Taking an example of the American society where divorce is so rampant, Spratling cautions that â€Å"young lovers do not take time to know each other but go ahead to marry, oblivious of the challenges ahead† (2009, p.19). When a time comes that each other’s true character traits are emerging, the couple easily terminates the marriage through divorce. This has caused widespread single parent families in which children develop flawed characters owing to the fact that only one parent molds their character and their childhood to their present age. This is especially so in single parent families involving only the mother. This in turn has caused widespread deterioration of the society in contemporary times. Finally, withdrawal of stressed victims of divorce affects the overall economic state of the society. Consider an individual whom, through participation in matters that benefit the society contribute towards its growth. If this individual withdraws from societal affairs because of alienation, the society would miss his /her services, and this would result in gradual degradation of the society, however small his/her contribution is. Conclusion Divorce unlike in the past where one had to prove fidelity to get it, is a common occurrence in the modern society. The nature of the law in the modern society is such that it allows couples to divorce at any time of their wish without the need prove fidelity. This has led to many negative and few positive effects on the society; ever-increasing divorce rates and destructive activities associated with victims of divorce for example drug abuse; robbery and violence. It is also vivid that the effects of divorce on the parents, children, and society from all dimensions of life are quite undesirable and unwelcome in a society with conscious minded people. Therefore, it is hi gh time that individuals and concerned organizations made efforts aimed at preserving the sanctity of marriage because if they left the ever-increasing rates of divorce to chance, the society would undergo a major deterioration. References Amato, P. (1993). â€Å"Childrens adjustment to divorce: Theories, hypotheses, and Empirical support.† Journal of Marriage and the Family, 55, 54-68. Brinig, M., Douglas, W. (2000). These Boots Are Made for Walking: Why Most Divorce Filers are Women. American Law and Economics Review, 2(1): 126-129. Luscombe, B. (2010). Divorcing by the Numbers. New York Times, pp. 12A. Phillips, R. (1991). Untying the knot: a short history of divorce. Cambridge: Cambridge University Press. Print. Rapoport, Y. (2005). Marriage, Money and Divorce in Medieval Islamic Society. USA Cambridge University Press. Spratling, C. (2009). Blended families can overcome daunting odds. Burlington, Vermont: Burlington Free Press.

Tuesday, November 5, 2019

Example of Confidence Interval for Variance

Example of Confidence Interval for Variance The population variance gives an indication of how to spread out a data set is. Unfortunately, it is typically impossible to know exactly what this population parameter is. To compensate for our lack of knowledge, we use a topic from inferential statistics called confidence intervals. We will see an example of how to calculate a confidence interval for a population variance.​ Confidence Interval Formula   The formula for the (1 - ÃŽ ±) confidence interval about the population variance. Is given by the following string of inequalities: [ (n - 1)s2] / B ÏÆ'2 [ (n - 1)s2] / A. Here n is the sample size, s2 is the sample variance. The number A is the point of the chi-square distribution with n -1 degrees of freedom at which exactly ÃŽ ±/2 of the area under the curve is to the left of A. In a similar way, the number B is the point of the same chi-square distribution with exactly ÃŽ ±/2of the area under the curve to the right of B. Preliminaries We begin with a data set with 10 values. This set of data values was obtained by a simple random sample: 97, 75, 124, 106, 120, 131, 94, 97,96, 102 Some exploratory data analysis would be needed to show that there are no outliers. By constructing a stem and leaf plot we see that this data is likely from a distribution that is approximately normally distributed. This means that we can proceed with finding a 95% confidence interval for the population variance. Sample Variance We need to estimate the population variance with the sample variance, denoted by s2. So we begin by calculating this statistic. Essentially we are averaging the sum of the squared deviations from the mean. However, rather than dividing this sum by n we divide it by n - 1. We find that the sample mean is 104.2. Using this, we have the sum of squared deviations from the mean given by: (97 – 104.2)2 (75 – 104.3)2 . . . (96 – 104.2)2 (102 – 104.2)2 2495.6 We divide this sum by 10 – 1 9 to obtain a sample variance of 277. Chi-Square Distribution We now turn to our chi-square distribution. Since we have 10 data values, we have 9 degrees of freedom. Since we want the middle 95% of our distribution, we need 2.5% in each of the two tails. We consult a chi-square table or software and see that the table values of 2.7004 and 19.023 enclose 95% of the distribution’s area. These numbers are A and B, respectively. We now have everything that we need, and we are ready to assemble our confidence interval. The formula for the left endpoint is [ (n - 1)s2] / B. This means that our left endpoint is: (9 x 277)/19.023 133 The right endpoint is found by replacing B with A: (9 x 277)/2.7004 923 And so we are 95% confident that the population variance lies between 133 and 923. Population Standard Deviation Of course, since the standard deviation is the square root of the variance, this method could be used to construct a confidence interval for the population standard deviation. All that we would need to do is to take square roots of the endpoints. The result would be a 95% confidence interval for the standard deviation.

Sunday, November 3, 2019

Protecting Intellectual Property Rights In Software Essay

Protecting Intellectual Property Rights In Software - Essay Example In addition, the rules which come under ‘intellectual property right’ offer various techniques for saving these rights of possession depending on their category. However, there are fundamentally 4 kinds of intellectual property rights which are applied to software, copyrights, patents, trademarks and trade secrets. Additionally, each type offers a specific legal defense. For instance, copyrights, patents and trade secrets are utilized to protect the technology itself. Moreover, trademarks do not protect technology; however they are used to protect symbols or names used to differentiate a product in the market (Freibrun, 2011; ZINNOV LLC, 2001; Locklizard, 2011). This paper outlines some of the important ways to protect intellectual property in software industry. This paper will discuss intellectual property rights which are used for software such as copyright, patent and trademark. Copyright Software copyright is a rule or regulation that affects anybody who makes use of a computer, and especially the companies; it is not rare for a company to face civil or yet illegal proceedings for software copyright violation. On the other hand, it is a difficult part of law that is not extensively recognized (Kerr, 2007; InnovAccess, 2009. In addition, software copyright is not fundamentally dissimilar from some other kinds of copyright. Though, there are specific scenario of copyright law that is explicit to software, for the reason that there are realistic dissimilarities among software as well as other aspects that can be copyrighted (poems, books, sculptures, drawings, etc.). Additionally, the copyright law offers a programmer (or in the scenario of a working programmer, that programmer's company) an extensive degree of power over the system/application/program that he or she develops. For instance, the proprietor of copyright in a part of computer software that has the right to stop others from making copies of the software, or some considerable fraction of the software, whether the copy right infringer creates the copy by pasting application on hard disk, floppy disk, CD ROM, or by printing out a hard copy of the code of the software (Kerr, 2007; InnovAccess, 2009). When somebody develops a unique piece of application/code/software, that individual then apply something known as copyright to that application. In addition, applying the copyright to application or software outlines that owner of that particular application has the security of the law thus nobody can attempt to take their software. Additionally, under copyright law, people are not allowed to: (Copley, 2011) Make a copy the application or software intended for other people Loan the software to some other individuals Offer the software on rent to other people Making an illegal installation of application on a network when other people are able to make use of its or access it Moreover, if somebody does not comply with the law or regulation of copyright, they could be pena lized with fines or even through imprisonment. The cause for this is that making software engages work of a lot of people and might take thousands of hours. It is simply fair that all this effort is protected (Copley, 2011). In this scenario, the US Copyright Office recognizes the software to be â€Å"a group of declarations or commands to be employed openly or not directly in a system to carry about a specific output.† However, copyright security is not implemented to thoughts, ideas, program logic, algorithms, techniques or layouts (ClickandCopyright, 2011). In addition, in software copyrights scenario the

Friday, November 1, 2019

National Science Teachers Association Standards Essay

National Science Teachers Association Standards - Essay Example The NSTA standards are mostly for the teachers who teach science. These standards make sure that the teachers of all levels who teach science should have the capability and the ability to teach science to the students and they (teachers) have the ability to understand the subject as well. These standards also work as a measurement against the teacher's performance. The teacher has to give a satisfactory performance of his or her skills and knowledge about the subject in the science teacher preparation program. There are about 10 NSTA standards and they are Content is the first standard of NSTA standards. In content the teachers of science must be able to understand the subject the matter and its practices thoroughly. It is important that they understand the concepts and grasp the ideas and applications of the subject. The teachers must be able to convey the important concepts and the ideas and the applications of the subject to the students. The teachers are able to use mathematical calculations successfully that they can generate reports and process data and solve problems related to their field. It is very important for the teacher of science that they have a very strong content background in the field of science. Content standard basically includes the knowledge and the skills that learned by the teachers in their teacher's science curriculum. The content standard ... The teacher must have the grasp of their related field and have the capability to make the students understand the chemical kinetics, the physical and chemical properties, mole concept, fundamental concept of atoms and molecules, fundamental biochemistry and organic synthesis. The teacher should make the subject they are teaching interesting so that learning can take place. It can be done with taking field trips, teaching in such a way that it connects to real life, or through videos etc. Nature Of Science is the second standard of NSTA standards. The teachers, who teach science make the students learn how to differentiate between what is science and is non-science, make them understand the practice of science and the origins of science. The teachers themselves should also understand the goals and the values that are important in the development of scientific studies as well if they plan to teach the nature of science. The nature of science standard can be used in the school curriculum. The teachers should have the skill to engage students in the classroom to participate in the analysis of the scientific assumption and claims. The professors or teachers should be able to show that they can make the students participate in the study of nature of science. The teachers can provide the students with case studies, through seminars on the nature of science or through assignments or projects etc. Inquiry is the third standard of NSTA standards. The teacher who are teaching science engage the students in classroom discussions and make sure that the student takes an active participation in the learning through scientific inquiry. The teachers have to make sure that they can teach through inquiry, they have to

Wednesday, October 30, 2019

Issues of drugs use in public schools Research Paper

Issues of drugs use in public schools - Research Paper Example The second sub-question is the rules and regulation that might be needed to guide the processing of identifying drug users among teachers and students. The other sub-question is how the effectiveness of a drug identificationtechnique chosen could be improved. Analysis in this researchis based on these sub-questions. The research concludes that none of the drug identification techniques is sufficient; it therefore recommends use of other drug identification techniques before deciding to undertake drug testing among teachers and students in public schools. CHAPTER 1: Introduction Context of the problem Drug use in public schools has been identified as a key issue affecting education in this country. Principals and other education administrators have found students in their schools using or in possession of illegal drugs like marijuana (Samaha, 2012). Moreover, there are teachers and other school employees who have been foundusing drugs by the school administrators while in their line o f duty. Therefore, the issue of drug use is a problem that affects the whole public schools fraternity. In the past, students were tested for drug use only when participating in athletics or when undertaking major co-curricular activities (Dempsey, 2011). This proved to be ineffective since the majority of drug users turned to be the idle students who did not engage in any form of sports or co-curricular activities. Furthermore, drug users tended to avoid sports and co-curricular activities to avoid being tested for drug use. However, recently a random drug test routinehas been introduced in the majority of public schools in this country. According to Leonard (2011), this approach of testing drug use has been providing great promises both as a preventive tool for drug use and as a means of reducing the costs of drug use in the society.However, teachers and other members of the public schoolfraternityare not included in this drug testing process. Drug use in public schools has severa l negative effects. Gasper (2009) identifies the issue as one of the major causes of students dropping out of schools. This is because of the fact that it could make the students feel unfit for the learning environment provided in public schools. It is also related to social problems like lack of discipline in schools, premarital sex, and spread of STIs (Ryan & Cooper, 2008). This indicates that if allowed to increase, it would result to increase in these identified social problems. Drug testing is one way of identifying drug users in public schools. As a policy, it requires that the test results be kept in confidential files and be released to educationpersonnel only when needed (Alexander & Alexander, 2011). However, very few school administrators meet what this policy requires. This results in violations of people’s privacy and victimization of students in public schools.Such outcomes have motivated human rights advocates to propose that drug education should be employed i nstead of drug testing. According to Wilson and Kolander (2011), drug education encompasses all activities aimed at teaching and communicating issues related to drug use to people in order to assist them in avoiding such harm. This might eliminate the negative effects of drug testing and yet achieve the required results in terms of

Monday, October 28, 2019

Where Is Sony Vulnerable Essay Example for Free

Where Is Sony Vulnerable Essay Sony started as a radio repair shop, founded by Masuru Ikura and Akio Morita after World War II. The company began its long history of producing compact consumer electronics in 1957, when it introduced the world’s first pocket-sized all-transistor radio. The company’s name, Sony, was taken from sonus, the Latin word for â€Å"sound.† Sony went on to invent a series of transistor-based TVs and increasingly smaller audiocassette recorders. In 1979, the Sony Walkman introduced the world to a new, portable way of listening to music. Sony became a world leader in consumer electronics and was the first Japanese company to have its shares traded on the New York Stock Exchange. In the late 1980s, Sony began expanding into media, purchasing a U.S. record company (CBS Records for $22 billion in 1988) and a major Hollywood studio (Columbia Pictures for $4.9 billion in 1989). The purchases made Sony a major force in the entertainment industry. The importance of marketing at Sony started with Akio Morita, who said that for a company to be successful, it must have three kinds of creativity: creativity to make inventions, creativity in product planning and production, and creativity in marketing. Creativity in marketing at Sony means not just clever ads, but deep insight into its customers. For example, Sony knows its PlayStation customers like to find clues and to decode things. So Sony’s ads for PlayStation 2, like â€Å"Signs,† feature a young man walking the streets of a city where he encounters various signs foreshadowing the events. Mannequins appear in a store window, arms outstretched, and point enigmatically to something that’s about to happen. â€Å"The lead character is almost in the midst of his own role-playing game. He needs to follow clues to save the heroine,† said Andrew House, Sony’s executive vice president of marketing. In the ads, â€Å"we were essentially trying to tap into a range of emotions that we think we deliver in the games—intrigue, foreboding, excitement, panic, relief and achievement at the end.† Sony’s marketing also includes careful measurement of each campaign’s effectiveness. Fo r example, Sony runs 30-second commercials for its PlayStation as part of the previews in more than 1,800 theaters and on 8,000 movie screens. The ads appear before such films as â€Å"The Cat in the Hat.† Sony Computer Entertainment America has been running movie ads for six years. â€Å"Cinema advertising has been very effective for us,† said Ami Blaire, director of product marketing. â€Å"The reason why we have committed to cinema every year is the tremendous unaided recall shown by our own research and Communicus commissioned ad tracking.† Another example of measurement is Sony’s GenY youth marketing efforts. â€Å"The online program promoting the NetMD, ATRAC CD Walkman and Cybershot U30 ran July 1 through September 30 2003, and we found that more than 70 percent of the clickthroughs were spurred by rich media ads via Eyeblaster, versus static banners,† said Serge Del Grosso, Director of Media and Internet Strategy, Sony Electronics. In fact, Sony has even developed a direct-marketing solution which it sells to other companies who want to measure marketing effectiveness. The product, called eBridge[TM], allows marketers to use video, measure the effectiveness of the campaign, and gain insight into the target audience, all in one package. Sony expects that the next big breakthrough will not come from a single new electronic device. Rather, Sony president Kunitake Ando says that the future lies in making a whole range of devices more useful by linking them in a networked home-entertainment system. The company believes that its clout in consumer electronics, combined with its media content, will allow it to steer that convergence in a way that suits it. Whether the future of convergence resides in TVs or PCs or devices, $62-billion Sony makes every one of them—with a strong brand name that gives them an extra push off retail shelves around the world. Discussion Questions 1.What have been the key success factors for Sony? 2.Where is Sony vulnerable? 3.What should it watch out for? 4.What recommendations would you make to senior marketing executives going forward? 5.What should they be sure to do with its marketing? SONY Sony started as a radio repair shop, founded by Masuru Ikura and Akio Morita after World War II. The company began its long history of producing compact consumer electronics in 1957, when it introduced the world’s first pocket-sized all-transistor radio. The company’s name, Sony, was taken from sonus, the Latin word for â€Å"sound.† Sony went on to invent a series of transistor-based TVs and increasingly smaller audiocassette recorders. In 1979, the Sony Walkman introduced the world to a new, portable way of listening to music. Sony became a world leader in consumer electronics and was the first Japanese company to have its shares traded on the New York Stock Exchange. In the late 1980s, Sony began expanding into media, purchasing a U.S. record company (CBS Records for $22 billion in 1988) and a major Hollywood studio (Columbia Pictures for $4.9 billion in 1989). The purchases made Sony a major force in the entertainment industry. The importance of marketing at Sony started with Akio Morita, who said that for a company to be successful, it must have three kinds of creativity: creativity to make inventions, creativity in product planning and production, and creativity in marketing. Creativity in marketing at Sony means not just clever ads, but deep insight into its customers. For example, Sony knows its PlayStation customers like to find clues and to decode things. So Sony’s ads for PlayStation 2, like â€Å"Signs,† feature a young man walking the streets of a city where he encounters various signs foreshadowing the events. Mannequins appear in a store window, arms outstretched, and point enigmatically to something that’s about to happen. â€Å"The lead character is almost in the midst of his own role-playing game. He needs to follow clues to save the heroine,† said Andrew House, Sony’s executive vice president of marketing. In the ads, â€Å"we were essentially trying to tap into a range of emotions that we think we deliver in the games—intrigue, foreboding, excitement, panic, relief and achievement at the end.† Sony’s marketing also includes careful measurement of each campaign’s effectiveness. Fo r example, Sony runs 30-second commercials for its PlayStation as part of the previews in more than 1,800 theaters and on 8,000 movie screens. The ads appear before such films as â€Å"The Cat in the Hat.† Sony Computer Entertainment America has been running movie ads for six years. â€Å"Cinema advertising has been very effective for us,† said Ami Blaire, director of product marketing. â€Å"The reason why we have committed to cinema every year is the tremendous unaided recall shown by our own research and Communicus commissioned ad tracking.† Another example of measurement is Sony’s GenY youth marketing efforts. â€Å"The online program promoting the NetMD, ATRAC CD Walkman and Cybershot U30 ran July 1 through September 30 2003, and we found that more than 70 percent of the clickthroughs were spurred by rich media ads via Eyeblaster, versus static banners,† said Serge Del Grosso, Director of Media and Internet Strategy, Sony Electronics. In fact, Sony has even developed a direct-marketing solution which it sells to other companies who want to measure marketing effectiveness. The product, called eBridge[TM], allows marketers to use video, measure the effectiveness of the campaign, and gain insight into the target audience, all in one package. Sony expects that the next big breakthrough will not come from a single new electronic device. Rather, Sony president Kunitake Ando says that the future lies in making a whole range of devices more useful by linking them in a networked home-entertainment system. The company believes that its clout in consumer electronics, combined with its media content, will allow it to steer that convergence in a way that suits it. Whether the future of convergence resides in TVs or PCs or devices, $62-billion Sony makes every one of them—with a strong brand name that gives them an extra push off retail shelves around the world. Discussion Questions 1.What have been the key success factors for Sony? 2.Where is Sony vulnerable? 3.What should it watch out for? 4.What recommendations would you make to senior marketing executives going forward? 5.What should they be sure to do with its marketing?